ABOUT ABSOLUT REFLECTION
ABSOLUT REFLECTION is a "new" ad, which shows the moon shining onto a beautiful lake in British Columbia; the reflected moonlight exposes an Absolut-shaped image across the water's surface. The was the winner of the ABSOLUT EXPOSURE CONTEST and was introduced as ABSOLUT EXPOSURE in the 9-10/99 issue of Canadian Geographic mag. Ken Pfister, the Grand Prize Winner of that contest, is the photographer. The original ad was Canadian; this ?000 ad is presented in the U.S. format, with TBWA/Chiat/Day and the typical ad jargon printed under the logo.